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motorbook.uk

Motorbook App: MOT, Tax & Fuel Prices UK

77

Conversion score

Solid, with gaps

79

Design score

Modern design

58

Trust score

Some doubts

Biggest opportunity: social proof

Aim for this: Named testimonials or recognizable logos plus at least one specific number.

Read the fix guide

Conversion

77/100

Headline clarityStrong9.5/10

Crystal clear in 3 seconds: states exactly who it's for and the concrete problem it solves.

Call to actionStrong9.0/10

Visitors can start instantly in the first section: a prompt or URL input, or a specific value-led low-risk CTA (e.g. "Start free, no card needed").

Social proofWeak1.0/10

No testimonials, logos, reviews, or metrics. How to fix →

ScannabilityStrong9.8/10

Concise benefit-led subheadings, bullet points, and digestible feature blocks throughout.

Design

79/100

ModernityStrong8.3/10

Current framework or custom CSS, custom fonts, clean layout system.

ConsistencyStrong8.0/10

A small brand palette and 1–3 fonts used the same way across the page, with reusable components or tokens.

Visual hierarchyStrong8.4/10

One clear h1, logical sections with h2s, supporting visuals.

MobileStrong7.7/10

Many breakpoints with a flex/grid layout.

PolishStrong7.8/10

Icons, transitions, hover and focus states, a social preview image.

Trust

58/100

First-visit trustOkay6.2/10

Looks legitimate with some basics, but little proof or reassurance. How to fix →

First screen
Clear way to start
Intro
Easy to read
Headline
No buzzwords
Page type
Mobile AppB2C Consumers

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motorbook.uk, marked up

Jev pinned 11 notes on motorbook.uk. Start with these.

1 Fix first4 Improve6 Working
Top of motorbook.uk, marked up by Jev AI4711

Top fixes

  1. 4Improve· ScannabilityBenefit is buried“Private by design.” names a feature. Lead with what visitors get, then keep it to 2–3 short lines. It's also long, so turn it into 3 short bullets.
  2. 7Fix first· Social proofProof is too vagueLogos or general praise don't build much trust. Add 2–3 named quotes with real results.
  3. 11Improve· Call to actionNo button near the endYour last button is far up the page, so readers who reach the bottom have to scroll back to act. Repeat “AirDrop to iPhone” here, after your last section.
See all 11 marks

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Score history

4 versions. Every rescan is saved, so you can see how the page changed.

ConversionDesign
Oct 11, 2026Oct 11, 2026
  1. Oct 11, 2026LatestViewing5:47 AM UTC771
  2. Oct 11, 20265:45 AM UTC78±0
  3. Oct 11, 20265:42 AM UTC781
  4. Oct 11, 20262:57 AM UTC77

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