ScoreMySiteSocial proof
Little or no social proof
By Caleb Gross · Updated · Based on Jev AI scores of 116 pages
Short answer
Add named testimonials with results, real usage numbers, and third-party ratings, and put a short proof line near your headline.
Social proof is evidence that other people use and like your product: testimonials, customer logos, ratings, usage numbers and case studies. Without it, every claim on your page is just your opinion.
54%
of the 116 landing pages Jev scored have this issue
5.8/10
average social proof score across the leaderboard
Why it matters
It's one of the weakest areas across the pages Jev has scored. New visitors don't know you, and proof from people like them is what turns “sounds nice” into “this works”.
Signs your page has this problem
- No testimonials, or testimonials with no name, photo or company.
- No customer count, ratings or results anywhere on the page.
- The only proof is a “Trusted by” logo bar with no context.
How to fix it
- 1
Use named testimonials
Full name, role, company and photo. A specific quote about a result (“we stopped missing invoices”) beats general praise.
- 2
Add your real numbers
Users, teams, invoices sent, hours saved. Even small honest numbers (“used by 140 founders”) help.
- 3
Borrow trust
Product Hunt badges, G2 or app store ratings, and press mentions are proof you can link to.
- 4
No customers yet?
Show the founder, beta tester quotes (with permission), a public changelog, or a free plan that removes the need for trust.
Types of social proof, strongest first
Case studies with numbers, named testimonials with photos, recognizable customer logos, ratings from review sites, usage numbers, press and awards, community size. Use the strongest kinds you honestly have.
Where to put it
A one-line proof under your hero button, a logo bar or quote just below the hero, testimonials next to the features they mention, and one more quote before your closing button.
How to collect testimonials quickly
Email your ten most active users and ask two questions: what were you using before, and what changed? Offer to draft the quote from their answer for them to approve. Save praise from support chats and social posts, and ask permission to use it.
Checklist
- At least three named testimonials
- One real number on the first screen
- A third-party rating or badge if available
- Proof near the top and near the final button
Pages that get this right
The highest social proof scores on the ScoreMySite leaderboard.
zapier.com
Zapier: Automate AI Workflows, Agents, and Apps
webflow.com
Webflow: The agentic web platform for modern businesses
grammarly.com
Grammarly: Free AI Writing Assistance
Questions
What is social proof on a landing page?
Anything that shows real people use and value your product: testimonials, logos, ratings, reviews, usage numbers and case studies.
How do I get testimonials for a new SaaS?
Ask your first users directly after a good moment (a result, a resolved ticket). Offer to write a draft they can edit, and always get permission to use their name.
How many testimonials should a landing page have?
Three to six good ones is plenty. Quality and specificity matter more than quantity.
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More landing page mistakes
Social proof
Vague testimonials that don't prove anything
“Great product, highly recommend!” from “Sarah K.” convinces no one.
Social proof
Social proof buried at the bottom
Your best proof sits far below where most visitors stop scrolling.
Social proof
A logo bar that proves nothing
Unknown or unexplained logos that visitors skip over.
Headline
Your headline doesn't say what you sell
Clever or abstract headlines make visitors guess what the product is.
Headline
Buzzwords and jargon in your headline
“AI-powered, all-in-one platform” tells visitors nothing they can picture.
Headline
A subheadline that repeats the headline
The second line restates the first instead of explaining how it works.