ScoreMySite

Design

Unpolished details that cheapen the page

By Caleb Gross · Updated · Based on Jev AI scores of 116 pages

Short answer

Before launch, check that images are sharp, every link works, there are no typos or placeholders, and icons and alignment are consistent.

Polish is the last 10% of design: crisp images, aligned elements, consistent icons and no leftover placeholder text. Missing polish rarely stops a visitor alone, but it quietly lowers trust.

7%

of the 116 landing pages Jev scored have this issue

8.1/10

average polish score across the leaderboard

Why it matters

Visitors judge the product by the page. If the page has a typo, a stretched logo or a broken link, they wonder what the product is like.

Signs your page has this problem

How to fix it

  1. 1

    Export images at 2x

    Use SVG for logos and icons and high-resolution screenshots.

  2. 2

    Click everything

    Every link, button and footer item should go somewhere real.

  3. 3

    Proofread out loud

    Read every line out loud once before launch.

  4. 4

    One icon set

    Pick one icon library and use it everywhere.

  5. 5

    Add a favicon and share image

    A missing favicon or a blank link preview looks unfinished when people share your page.

Checklist

Pages that get this right

The highest polish scores on the ScoreMySite leaderboard.

V

vercel.com

Agentic Infrastructure - Vercel

9.9/10G

gumroad.com

Earn your first dollar online with Gumroad

9.9/10B

buildrship.xyz

Buildrship — Curated Launch Platform for Buildrs Who Ship

9.9/10

Questions

What should I check before launching a landing page?

Images are crisp, every link works, no typos or placeholder text, it works on mobile, the share image looks right, and the main button leads to a working signup.

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More landing page mistakes

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Purple gradients, glowing blobs and generic sections that all look the same.

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Weak visual hierarchy

Everything looks equally important, so nothing stands out.

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Inconsistent fonts, colors and spacing

Mismatched styles make a page feel unfinished.

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A landing page that breaks on mobile

Cramped text, tiny buttons and sideways scrolling on phones.

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Low-contrast, hard-to-read text

Light gray text on white, or text over busy images.

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Generic stock photos and illustrations

Smiling people at laptops that could be on any website.