Free conversion tool
Free subheadline generator for landing pages
01 / How it works
Written by AI, graded by Jev
01
We read your page
Your current copy and what your product does, so every option fits your page.
02
AI writes options
Different angles that follow the rules below, using only facts from your page.
03
Jev AI grades each one
The same model that scores landing pages rates every option against the same rubric, your current one included.
02 / What works
What works, and why
Every option is written to these rules, and Jev grades against them.
Explain how it works
The headline makes a promise. The subheadline makes it believable by saying how you deliver it.
Add one concrete detail
A number, an integration or a step ("paste a URL, get a report") turns a claim into something visitors can picture.
One or two short sentences
It's still above the fold. If it runs past two lines on a phone, most people skip it.
03 / What to avoid
What doesn't work, and why
Repeating the headline
Saying the same thing twice wastes the second most-read line on the page.
A list of every feature
Visitors can't absorb five features at once. Pick the one that matters most.
Vague benefits
"Save time and grow faster" fits any product, so it convinces no one.
04 / Examples
Weak versus strong
WeakThe best tool for teams who want to work better.
StrongConnect Slack and GitHub, and get a daily summary of what shipped, written for you.
Says how it works and what you get.
05 / FAQ
Questions
What's the difference between a headline and a subheadline?
The headline says what you offer and the outcome. The subheadline explains how it works, who it's for or why it's different, so the headline feels true.
How long should a subheadline be?
One or two sentences, roughly 15 to 30 words. Keep it short enough to read in one pass on a phone.
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