ScoreMySiteFree trust and design tool
Free landing page readability checker
01 / How it works
Checked in seconds, no AI needed
01
We read your copy
The visible text on your page, without menus and footers.
02
We score it
Reading grade, sentence length and word length, using the Flesch-Kincaid formula.
03
We show what to cut
The longest sentences, so you know where to start.
02 / What works
What works, and why
Aim for grade 8 or lower
Plain writing is faster to read for everyone, including experts skimming on a phone.
Short sentences
Sentences under about 20 words are easier to scan, and visitors skim landing pages rather than read them.
Everyday words
"Use" beats "utilize". Shorter words keep the reading grade down without dumbing anything down.
03 / What to avoid
What doesn't work, and why
Long, stacked sentences
Sentences with several clauses make visitors re-read, and many give up instead.
Jargon
Insider terms slow down everyone who isn't an insider, often the buyers you need.
04 / FAQ
Questions
What is a good readability score for a landing page?
A reading grade around 6 to 8 works for most audiences. Technical products can go a little higher, but shorter is almost always clearer.
How is the reading grade calculated?
With the Flesch-Kincaid grade formula, which uses the average sentence length and the average number of syllables per word.
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How does your landing page score?
Free conversion, design and trust scores in under a minute. No signup.