ScoreMySitePage structure
Sections that don't land
By Caleb Gross · Updated · Based on Jev AI scores of 59 pages
Short answer
Give every section one job and one takeaway, make the heading that takeaway, and cut anything that doesn't support it.
Every section on a landing page should answer one question a visitor has: what is it, how does it work, will it work for me, what does it cost. Sections that try to say several things, or nothing in particular, slow people down.
53%
of the 59 marked-up pages Jev scored have this issue
8.7/10
average scannability score across the leaderboard
Why it matters
Each confusing section is a point where visitors leave. A page of tight, single-point sections reads faster and builds momentum toward the button.
Signs your page has this problem
- You can't sum up a section in one sentence.
- The heading and the body talk about different things.
- Paragraphs longer than three lines with no visual break.
How to fix it
- 1
One section, one point
Write the single takeaway first, then cut anything that doesn't support it.
- 2
Make the heading the takeaway
A skimmer should get the point from the heading alone.
- 3
Break up long text
Short paragraphs, bullets and a visual per section.
A simple section order for SaaS pages
Hero (promise + button + proof line), problem or “before”, how it works in 3 steps, key benefits with visuals, testimonials, pricing or plan summary, FAQ for objections, closing call to action. Not every page needs every section, but the order matches the questions visitors ask.
Checklist
- Each section can be summarized in one sentence
- Headings alone tell the story
- No paragraph longer than three lines
Pages that get this right
The highest scannability scores on the ScoreMySite leaderboard.
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Questions
How many sections should a SaaS landing page have?
Enough to answer the main questions: what it is, how it works, proof, pricing or next step, and objections. Often 5–8. Length matters less than every section earning its place.
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More landing page mistakes
Page structure
Benefits buried under feature lists
Sections describe what the product has, not what the visitor gets.
Page structure
Hard-to-scan walls of text
Dense paragraphs that visitors skip instead of read.
Page structure
No screenshots of the actual product
Abstract art and icons instead of showing what people will use.
Page structure
Not answering objections
Visitors leave with questions about price, setup, data and switching.
Page structure
Hiding your pricing
No prices, or “Contact sales” for a product people could buy alone.
Headline
Your headline doesn't say what you sell
Clever or abstract headlines make visitors guess what the product is.