ScoreMySitePage structure
Hiding your pricing
By Caleb Gross · Updated · Based on Jev AI scores of 116 pages
Short answer
Show your prices, or at least a starting price. Keep “Contact sales” for custom enterprise plans only.
Visitors who can't find a price often assume it's expensive, or that they'll have to sit through a sales call to find out. For products people could buy on their own, hidden pricing turns interest into a bounce.
8.7/10
average scannability score across the leaderboard
Why it matters
Price is one of the first things people check when deciding if a product is for them. A clear price lets the right buyers move forward and filters out the wrong ones.
Signs your page has this problem
- No pricing link in the navigation.
- Pricing page says only “Contact us”.
- Plans exist but limits and what's included aren't clear.
How to fix it
- 1
Publish your prices
List plans with prices and key limits. If prices vary, show “From $X/month”.
- 2
Highlight one plan
Mark the plan most people should pick so visitors don't have to compare everything.
- 3
Keep enterprise custom
It's fine to have a “Contact us” tier for large teams, as long as smaller plans are public.
- 4
Explain what's free
If there's a free plan or trial, say exactly what's included and what happens when it ends.
Checklist
- Pricing link in the navigation
- Prices or a starting price are visible
- One plan is recommended
- Free plan or trial terms are clear
Pages that get this right
The highest scannability scores on the ScoreMySite leaderboard.
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Questions
Should SaaS companies show pricing on their website?
For self-serve products, yes. Hidden pricing mostly makes sense for complex enterprise deals, and even then a starting price helps.
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Benefits buried under feature lists
Sections describe what the product has, not what the visitor gets.
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Sections that don't land
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Headline
Your headline doesn't say what you sell
Clever or abstract headlines make visitors guess what the product is.