ScoreMySitePage structure
No screenshots of the actual product
By Caleb Gross · Updated · Based on Jev AI scores of 116 pages
Short answer
Show the real product: a clear hero screenshot or short demo, plus a focused screenshot next to each key benefit.
Many SaaS pages describe the product but never show it. Illustrations, 3D shapes and icon grids look nice but leave visitors wondering what they'd actually be using.
8.7/10
average scannability score across the leaderboard
Why it matters
A screenshot answers “what is it?” faster than any sentence. It also proves the product exists and looks usable, which builds trust.
Signs your page has this problem
- No screenshot or video in the first screen.
- Features are shown with icons instead of the product.
- The only screenshot is a tiny, unreadable full dashboard.
How to fix it
- 1
Put the product in the hero
A clean screenshot of the main screen, or a 20–40 second looping clip of the key action.
- 2
Crop to the point
For each feature, show only the part of the UI that matters, zoomed in and readable.
- 3
Use realistic data
Fill screenshots with believable sample data, not “Lorem ipsum” or empty states.
- 4
Offer a demo video
A short, captioned walkthrough helps visitors who want more before signing up.
Checklist
- Real product visible on the first screen
- Each key benefit has a focused screenshot
- Screenshots are readable on mobile
- Sample data looks real
Pages that get this right
The highest scannability scores on the ScoreMySite leaderboard.
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Questions
Should I use a video or screenshots on my landing page?
Both work. A short looping clip in the hero shows the product in action; static screenshots next to each benefit are easier to scan.
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More landing page mistakes
Page structure
Benefits buried under feature lists
Sections describe what the product has, not what the visitor gets.
Page structure
Sections that don't land
Sections that are unclear, too long or missing a point.
Page structure
Hard-to-scan walls of text
Dense paragraphs that visitors skip instead of read.
Page structure
Not answering objections
Visitors leave with questions about price, setup, data and switching.
Page structure
Hiding your pricing
No prices, or “Contact sales” for a product people could buy alone.
Headline
Your headline doesn't say what you sell
Clever or abstract headlines make visitors guess what the product is.