Clear product, audience, and benefit, with minor wordiness or abstraction.

Specific, action-oriented CTA in the first section with some risk reducer or a clear next step.

Vague claims only, like 'trusted by thousands', with no names or numbers. How to fix →

Concise benefit-led subheadings, bullet points, and digestible feature blocks throughout.

A distinctive, crafted design system with custom typography and tokens.

A small brand palette and 1–3 fonts used the same way across the page, with reusable components or tokens.

One clear h1, logical sections with h2s, supporting visuals.

Many breakpoints with a flex/grid layout.

Icons, transitions, hover and focus states, a social preview image.