ScoreMySiteShort answer
Add a short founder note with your photo, name and why you built it, and link to your public profiles.
Indie and early-stage products often have no logos or big customer numbers yet. That makes the people behind the product the strongest trust signal available, and many pages hide them completely.
5.8/10
average first-visit trust score across the leaderboard
Why it matters
People trust people. A real name and face tells visitors someone is accountable, will answer emails, and isn't going to disappear with their data.
Signs your page has this problem
- No names anywhere on the page.
- No About page, or an About page with no people on it.
- Social links are missing or go to empty accounts.
How to fix it
- 1
Add a short founder note
A photo, your name, and two or three sentences on why you built it. Place it near the end, before the final button.
- 2
Link your public profiles
Your X, LinkedIn or GitHub, where visitors can see you're real and active.
- 3
Build in public
A public changelog or roadmap shows the product is alive and maintained.
Before and after
Before
(No mention of who built it.)
After
“Hi, I'm Alex. I built this after spending every Friday chasing late invoices for my design studio. I answer every email myself.” — with a photo and link to X
Checklist
- Founder name and photo on the page
- A short why-I-built-it note
- Links to active public profiles
- An About page
Pages that get this right
The highest first-visit trust scores on the ScoreMySite leaderboard.
clickup.com
ClickUp™ | Maximize productivity • Software, AI, and humans converge
zapier.com
Zapier: Automate AI Workflows, Agents, and Apps
ahrefs.com
Ahrefs—AI Marketing Platform Powered by Big Data
Questions
Should I show my face on my SaaS website?
For indie and early-stage products, usually yes. A real founder is one of the most believable trust signals you have before you have many customers.
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More landing page mistakes
Trust
Why visitors don't trust your SaaS
Pages that feel risky to a first-time visitor.
Trust
No risk reversal near the button
Visitors don't know what happens if it doesn't work out.
Trust
No privacy policy, terms or contact details
Missing basics make a site feel temporary or unsafe.
Trust
Fake urgency and dark patterns
Countdown timers that reset and “only 2 spots left” that never changes.
Headline
Your headline doesn't say what you sell
Clever or abstract headlines make visitors guess what the product is.
Headline
Buzzwords and jargon in your headline
“AI-powered, all-in-one platform” tells visitors nothing they can picture.