ScoreMySiteTrust
No risk reversal near the button
By Caleb Gross · Updated · Based on Jev AI scores of 116 pages
Short answer
Right next to your main button, say what makes trying it safe: free plan, no card, money-back guarantee, or cancel anytime.
At the moment of clicking, visitors weigh the risk: Will I be charged? Will I be stuck? Will I waste an afternoon? If the page doesn't answer, many wait, and most never come back.
5.8/10
average first-visit trust score across the leaderboard
Why it matters
Reducing perceived risk is one of the simplest ways to get more people to try a product. It's often just one line of text.
Signs your page has this problem
- No mention of a trial, free plan or refund near the button.
- Cancellation terms are hidden in the Terms page.
- Visitors ask support whether they'll be charged.
How to fix it
- 1
Add a reassurance line
Under the button: “Free forever plan”, “No card needed”, “14-day free trial” or “30-day money-back guarantee”.
- 2
Make cancellation easy, and say so
“Cancel in one click from settings” removes the fear of being trapped.
- 3
Put it next to every main button
Repeat the reassurance by the closing call to action too.
Checklist
- Reassurance line under each main button
- Trial or refund terms stated plainly
- Cancellation is easy and mentioned
Pages that get this right
The highest first-visit trust scores on the ScoreMySite leaderboard.
clickup.com
ClickUp™ | Maximize productivity • Software, AI, and humans converge
zapier.com
Zapier: Automate AI Workflows, Agents, and Apps
ahrefs.com
Ahrefs—AI Marketing Platform Powered by Big Data
Questions
What is risk reversal in marketing?
Taking the risk of trying a product away from the buyer, through free trials, free plans, guarantees, refunds or easy cancellation.
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