ScoreMySite
A

airbnb.com

Airbnb: Vacation Rentals, Cabins, Beach Houses, Unique Homes & Experiences

airbnb.com

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Screenshot of the airbnb.com landing page
41

Conversion score

Leaking visitors

73

Design score

Modern design

Biggest opportunity: headline clarity

To score higher, aim for this: Understandable product and benefit, but the audience or outcome needs a second read.

Conversion

41/100

Headline clarityWeak2.2/10

Names the category but is generic. Who it's for and why it matters are unclear.

Call to actionStrong8.9/10

Visitors can start instantly in the first section: a prompt or URL input, or a specific value-led low-risk CTA (e.g. "Start free, no card needed").

Social proofWeak1.8/10

No testimonials, logos, reviews, or metrics.

ScannabilityWeak3.6/10

Mostly long paragraphs, with occasional headings.

Design

73/100

ModernityStrong9.8/10

A distinctive, crafted design system with custom typography and tokens.

ConsistencyStrong7.4/10

A small brand palette and 1–3 fonts used the same way across the page, with reusable components or tokens.

Visual hierarchyOkay4.9/10

A headline and some sections, but the flow is uneven.

MobileStrong7.6/10

Many breakpoints with a flex/grid layout.

PolishStrong7.7/10

Icons, transitions, hover and focus states, a social preview image.

First screen
Clear way to start
Intro
Easy to read
Headline
No buzzwords
Page type
E-commerceB2C Consumers

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Score history

4 versions. Every rescan is saved, so you can see how the page changed.

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