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You're viewing an older version from Oct 7, 2026. The latest scored 58/100.See latest
F

figma.com

Figma: The collaborative canvas for design, code, and AI

58

Conversion score

Leaking visitors

78

Design score

Modern design

Biggest opportunity: headline clarity

To score higher, aim for this: Understandable product and benefit, but the audience or outcome needs a second read.

Conversion

58/100

Headline clarityWeak2.9/10

Names the category but is generic. Who it's for and why it matters are unclear.

Call to actionOkay6.2/10

Standard CTA like "Sign up" or "Get started" near the top, with no risk reducer.

Social proofStrong6.7/10

Named testimonials or recognizable logos plus at least one specific number.

ScannabilityStrong9.7/10

Concise benefit-led subheadings, bullet points, and digestible feature blocks throughout.

Design

78/100

ModernityStrong9.8/10

A distinctive, crafted design system with custom typography and tokens.

ConsistencyOkay6.1/10

A clear palette and type system with a few one-off colors, sizes or shapes.

Visual hierarchyStrong8.5/10

One clear h1, logical sections with h2s, supporting visuals.

MobileStrong7.7/10

Many breakpoints with a flex/grid layout.

PolishStrong7.8/10

Icons, transitions, hover and focus states, a social preview image.

First screen
Clear way to start
Intro
Easy to read
Headline
No buzzwords
Page type
SaaSB2B Enterprise

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