ScoreMySite
A

apple.com

Apple

apple.com

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Screenshot of the apple.com landing page
52

Conversion score

Leaking visitors

70

Design score

Modern design

Biggest opportunity: headline clarity

To score higher, aim for this: Names the category but is generic. Who it's for and why it matters are unclear.

Conversion

52/100

Headline clarityWeak1.9/10

Missing, vague, or pure jargon. A visitor can't tell what is being sold.

Call to actionOkay6.0/10

Standard CTA like "Sign up" or "Get started" near the top, with no risk reducer.

Social proofOkay5.6/10

Some logos or short testimonials, but anonymous or lacking specifics.

ScannabilityStrong9.4/10

Concise benefit-led subheadings, bullet points, and digestible feature blocks throughout.

Design

70/100

ModernityStrong9.4/10

A distinctive, crafted design system with custom typography and tokens.

ConsistencyOkay4.5/10

A clear palette and type system with a few one-off colors, sizes or shapes.

Visual hierarchyStrong7.5/10

One clear h1, logical sections with h2s, supporting visuals.

MobileStrong7.7/10

Many breakpoints with a flex/grid layout.

PolishStrong7.7/10

Icons, transitions, hover and focus states, a social preview image.

First screen
Clear way to start
Intro
Easy to read
Headline
No buzzwords
Page type
E-commerceB2C Consumers

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Score history

2 versions. Every rescan is saved, so you can see how the page changed.

+1 since Oct 7, 2026

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