ScoreMySite

Design

A slow-loading landing page

By Caleb Gross · Updated · Based on Jev AI scores of 116 pages

Short answer

Compress and resize images, lazy-load anything below the fold, cut unused scripts and heavy animations, and measure with PageSpeed Insights.

Big hero videos, uncompressed screenshots, multiple analytics scripts, chat widgets and animation libraries add up. On a phone with a weak connection, the page can take several seconds to show anything useful.

8.1/10

average polish score across the leaderboard

Why it matters

People leave pages that feel slow, especially from social media and ads. Speed also affects how Google ranks your page.

Signs your page has this problem

How to fix it

  1. 1

    Optimize images

    Serve WebP or AVIF at the size they're shown. Most frameworks have an image component that does this.

  2. 2

    Lazy-load below the fold

    Load images and videos lower on the page only when people scroll to them.

  3. 3

    Cut scripts

    Remove unused tracking and widgets, and load chat widgets after the page is ready.

  4. 4

    Reserve space

    Set image sizes so content doesn't jump while loading.

Checklist

Pages that get this right

The highest polish scores on the ScoreMySite leaderboard.

V

vercel.com

Agentic Infrastructure - Vercel

9.9/10
G

gumroad.com

Earn your first dollar online with Gumroad

9.9/10
B

buildrship.xyz

Buildrship — Curated Launch Platform for Buildrs Who Ship

9.9/10

Questions

How do I check my landing page speed?

Run it through Google PageSpeed Insights and check the mobile results, especially Largest Contentful Paint and Cumulative Layout Shift.

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Purple gradients, glowing blobs and generic sections that all look the same.

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Weak visual hierarchy

Everything looks equally important, so nothing stands out.

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Inconsistent fonts, colors and spacing

Mismatched styles make a page feel unfinished.

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A landing page that breaks on mobile

Cramped text, tiny buttons and sideways scrolling on phones.

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Unpolished details that cheapen the page

Blurry images, misaligned elements, typos and placeholder text.

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Low-contrast, hard-to-read text

Light gray text on white, or text over busy images.