Design
A slow-loading landing page
By Caleb Gross · Updated · Based on Jev AI scores of 116 pages
Short answer
Compress and resize images, lazy-load anything below the fold, cut unused scripts and heavy animations, and measure with PageSpeed Insights.
Big hero videos, uncompressed screenshots, multiple analytics scripts, chat widgets and animation libraries add up. On a phone with a weak connection, the page can take several seconds to show anything useful.
8.1/10
average polish score across the leaderboard
Why it matters
People leave pages that feel slow, especially from social media and ads. Speed also affects how Google ranks your page.
Signs your page has this problem
- The hero appears in pieces or jumps around while loading.
- Screenshots are multi-megabyte PNGs.
- PageSpeed Insights shows a poor mobile score.
How to fix it
- 1
Optimize images
Serve WebP or AVIF at the size they're shown. Most frameworks have an image component that does this.
- 2
Lazy-load below the fold
Load images and videos lower on the page only when people scroll to them.
- 3
Cut scripts
Remove unused tracking and widgets, and load chat widgets after the page is ready.
- 4
Reserve space
Set image sizes so content doesn't jump while loading.
Checklist
- Images resized and compressed
- Below-the-fold media lazy-loaded
- Unused scripts removed
- No layout shift on load
- Good mobile score in PageSpeed Insights
Pages that get this right
The highest polish scores on the ScoreMySite leaderboard.
vercel.com
Agentic Infrastructure - Vercel
gumroad.com
Earn your first dollar online with Gumroad
buildrship.xyz
Buildrship — Curated Launch Platform for Buildrs Who Ship
Questions
How do I check my landing page speed?
Run it through Google PageSpeed Insights and check the mobile results, especially Largest Contentful Paint and Cumulative Layout Shift.
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