ScoreMySiteSocial proof
Social proof buried at the bottom
By Caleb Gross · Updated · Based on Jev AI scores of 57 pages
Short answer
Add a one-line proof (rating, user count or logos) right under your hero button, and move your best testimonial just below the hero.
A lot of pages have good testimonials, but they're halfway down. Many visitors decide whether to keep reading from the first screen alone, so they never see them.
67%
of the 57 marked-up pages Jev scored have this issue
5.8/10
average social proof score across the leaderboard
Why it matters
Proof near the headline makes the claim believable right when it's made. It's a small change that makes everything after it read as more credible.
Signs your page has this problem
- The first screen has a headline and button but no proof at all.
- Logos or ratings first appear after the features section.
How to fix it
- 1
Add a proof line under the button
“Rated 4.8 by 300+ teams” or “Used by 1,200 founders”, with small avatars or stars. Use your real numbers.
- 2
Move your best quote up
Put one short, specific testimonial right after the hero, before features.
- 3
Keep the logo bar close
If you have recognizable customer logos, place them directly below the hero.
Checklist
- Some proof is visible without scrolling
- The strongest quote is in the top third of the page
Pages that get this right
The highest social proof scores on the ScoreMySite leaderboard.
zapier.com
Zapier: Automate AI Workflows, Agents, and Apps
webflow.com
Webflow: The agentic web platform for modern businesses
grammarly.com
Grammarly: Free AI Writing Assistance
Questions
Where should testimonials go on a landing page?
A short proof line in or right below the hero, then fuller testimonials near the features they support, and one more before the final call to action.
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More landing page mistakes
Social proof
Little or no social proof
No testimonials, logos or numbers, so visitors have only your word.
Social proof
Vague testimonials that don't prove anything
“Great product, highly recommend!” from “Sarah K.” convinces no one.
Social proof
A logo bar that proves nothing
Unknown or unexplained logos that visitors skip over.
Headline
Your headline doesn't say what you sell
Clever or abstract headlines make visitors guess what the product is.
Headline
Buzzwords and jargon in your headline
“AI-powered, all-in-one platform” tells visitors nothing they can picture.
Headline
A subheadline that repeats the headline
The second line restates the first instead of explaining how it works.