ScoreMySiteSocial proof
A logo bar that proves nothing
By Caleb Gross · Updated · Based on Jev AI scores of 116 pages
Short answer
Logos only help if visitors recognize them or understand what they mean. Add context (“Used by teams at…”) and pair logos with a number or quote.
The “Trusted by” logo row is on almost every SaaS page. When the logos are unknown, tiny, or clearly unrelated to the product, visitors scroll past without a second thought.
5.8/10
average social proof score across the leaderboard
Why it matters
A logo bar borrows trust from brands people know. If they don't know the brands, or suspect the logos are decorative, it borrows nothing.
Signs your page has this problem
- Visitors wouldn't recognize most of the logos.
- No text explains what the logos mean.
- Logos are of companies where one person once signed up for a free plan.
How to fix it
- 1
Say what the logos mean
“Used by product teams at…” or “Featured in…” tells visitors how to read the row.
- 2
Pair logos with proof
Add a number (“4,000 teams”) or a short quote from one of those companies.
- 3
Use better proof if logos are weak
A rating, a user count or a named testimonial works better than unfamiliar logos.
Checklist
- A label explains the logos
- Logos are honest (real, paying or active customers)
- A number or quote sits next to them
Pages that get this right
The highest social proof scores on the ScoreMySite leaderboard.
zapier.com
Zapier: Automate AI Workflows, Agents, and Apps
webflow.com
Webflow: The agentic web platform for modern businesses
grammarly.com
Grammarly: Free AI Writing Assistance
Questions
Can I show logos of companies whose employees use my free plan?
Be careful. Say “used by people at” rather than implying a company-wide customer, and remove any logo a company asks you to.
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