ScoreMySiteCall to action
No button in the first screen
By Caleb Gross · Updated · Based on Jev AI scores of 59 pages
Short answer
Put your main button in the first screen, on desktop and on mobile, so visitors who are already convinced can start right away.
Some visitors arrive already convinced: they saw a recommendation, a tweet or a review. If your first screen has no button, those visitors have to hunt for one.
14%
of the 59 marked-up pages Jev scored have this issue
8.0/10
average call to action score across the leaderboard
Why it matters
A visible first step costs nothing for people who want to read more, and it captures people who are ready now. Missing it is one of the simplest leaks to fix.
Signs your page has this problem
- On a laptop screen, the hero shows a headline and an image but no button.
- On mobile, a large image pushes the button below the fold.
- The only signup link is a small header link.
How to fix it
- 1
Put the button right under the subheadline
Headline, subheadline, button, then the visual.
- 2
Shrink the hero on mobile
Smaller headline type and a cropped image keep the button visible without scrolling.
- 3
Add a sticky header button
A small “Start free” button in a sticky header keeps the action in reach as people scroll.
Checklist
- Button visible without scrolling on a 13-inch laptop
- Button visible without scrolling on a phone
- Header has a signup button too
Pages that get this right
The highest call to action scores on the ScoreMySite leaderboard.
daisylanding.com
DaisyLanding: Build Your App's Landing Page in 60 Seconds with daisyUI
joinspelt.com
Create your company | Spelt
scoremysite.dev
ScoreMySite: free AI landing page grader for conversion and design
Questions
Does the CTA really need to be above the fold?
Yes for the first one. People who aren't ready will scroll anyway; people who are ready shouldn't have to.
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More landing page mistakes
Call to action
Generic or high-friction call to action
“Submit” or “Learn more” buttons, or a demo form as the only way in.
Call to action
No call to action at the end of the page
Visitors who read everything reach the bottom with nothing to click.
Call to action
Too much friction at signup
Long forms, required cards and email confirmations before any value.
Call to action
Too many competing calls to action
Five buttons and a busy nav pull visitors in different directions.
Headline
Your headline doesn't say what you sell
Clever or abstract headlines make visitors guess what the product is.
Headline
Buzzwords and jargon in your headline
“AI-powered, all-in-one platform” tells visitors nothing they can picture.