ScoreMySiteCall to action
Too many competing calls to action
By Caleb Gross · Updated · Based on Jev AI scores of 116 pages
Short answer
Pick one main action, make it the only bold button, and trim navigation links that pull people away from it.
Watch a demo, read the docs, join Discord, follow on X, book a call, start a trial. Each option seems helpful on its own, but together they make visitors pause, and a paused visitor often leaves.
8.0/10
average call to action score across the leaderboard
Why it matters
Every extra choice competes with the one you want. Focused pages make the next step feel obvious.
Signs your page has this problem
- The hero has more than two buttons.
- The navigation has seven or more links.
- Social icons and community links appear above your main button.
How to fix it
- 1
Choose the one action
Decide what a new visitor should do. Everything else becomes secondary or moves to the footer.
- 2
One primary, one secondary
One solid button and, at most, one quiet text link (“Watch a 2-minute demo”).
- 3
Trim the navigation
Keep 3–5 links. Move Docs, Blog, Careers and community to the footer.
Checklist
- One solid button style on the page
- At most one secondary option in the hero
- Navigation has five links or fewer
Pages that get this right
The highest call to action scores on the ScoreMySite leaderboard.
daisylanding.com
DaisyLanding: Build Your App's Landing Page in 60 Seconds with daisyUI
joinspelt.com
Create your company | Spelt
scoremysite.dev
ScoreMySite: free AI landing page grader for conversion and design
Questions
Should a landing page have navigation?
Ad-specific landing pages often remove it. For a homepage, keep a short navigation so people can find pricing and login, but avoid long menus.
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More landing page mistakes
Call to action
Generic or high-friction call to action
“Submit” or “Learn more” buttons, or a demo form as the only way in.
Call to action
No button in the first screen
Ready visitors have to scroll to find a way to start.
Call to action
No call to action at the end of the page
Visitors who read everything reach the bottom with nothing to click.
Call to action
Too much friction at signup
Long forms, required cards and email confirmations before any value.
Headline
Your headline doesn't say what you sell
Clever or abstract headlines make visitors guess what the product is.
Headline
Buzzwords and jargon in your headline
“AI-powered, all-in-one platform” tells visitors nothing they can picture.