linear.app landing page review

Your headline names a broad category—“product development system”—without making the everyday job obvious. New visitors should immediately understand that Linear helps product teams plan projects, manage issues, and ship with AI agents—not have to infer that from the interface demo.

1. 1High impactHeadline

   “The product development system” is a positioning statement, not a clear description of what visitors can accomplish.

   Headline clarity scores 5.0/10, and it is the most heavily weighted conversion area. Visitors unfamiliar with Linear have to inspect the demo before they understand the product.

   Now

   The product development system for teams and agents

   Change to

   Plan, track, and ship products with your team and AI agents.

2. 2High impactSocial proof

   Your trust statement makes a broad claim without giving visitors a concrete reason to believe it.

   Social proof scores just 2.7/10. A sophisticated product demonstration proves capability, but it does not prove that real teams rely on Linear.

   Now

   Powering the companies building the future

   Change to

   Replace the heading with “Built for the way leading product teams work.” Move the strongest existing customer quotation directly beneath the hero, with its actual author, role, and company visibly attached. Keep the other two quotations beside the relevant planning, intake, or shipping section; use only verified customer wording and attribution.

3. 3High impactHero subheadline

   The supporting copy repeats the positioning instead of explaining the workflow.

   “Planning and building products” remains broad, while “Designed for the AI era” adds no specific benefit. Together, they miss the chance to make the headline immediately concrete.

   Now

   Purpose-built for planning and building products. Designed for the AI era.

   Change to

   Turn customer feedback into issues, align your team around projects, and move work from idea to reviewed PR—all in Linear.

4. 4Medium impactFeatures section

   Your section headings name categories rather than the outcomes visitors are looking for.

   Scannability scores 6.8/10. Someone skimming “Intake,” “Planning,” and “AI” must read the paragraphs to learn how Linear helps them.

   Now

   Intakeand integrations; Planningand monitoring; AI andautomations; Build, review,and ship

   Change to

   Replace the four headings, in order, with: “Turn feedback into prioritized issues”; “Keep plans and progress aligned”; “Delegate work to AI agents”; “Review code and keep PRs moving”.

5. 5Medium impactHero product demonstration

   The hero example contains useful evidence, but its central payoff is buried inside issue details, activity updates, labels, and timestamps.

   Visitors can get absorbed in the sample issue without understanding the larger promise: a teammate can delegate work to an agent and receive a draft PR to review.

   Now

   @Linear can you take a stab at this?; Changed 2 files; Draft PR awaiting your review

   Change to

   Add this caption immediately above the demonstration: “From issue to draft PR—with your team in control.” Keep the delegation message and draft-PR status visible in the default state; collapse the longer issue description and secondary activity updates behind “View issue details”. If the prompt input performs real work, keep it directly usable rather than replacing it with a signup gate.

6. 6Low impactClosing CTA section

   The closing headline returns to a broad future-facing promise instead of reinforcing the practical reason to start.

   After reading the page, visitors need a concise reminder of the workflow they are buying. Your CTA already scores 9.1/10, so the opportunity is better supporting copy—not a more elaborate signup path.

   Now

   Built for the future. Available today.

   Change to

   Bring your team, projects, and AI agents into one workflow. Plan the work. Track progress. Review and ship in Linear. Keep “Get started” as the primary action, “Contact sales” as the secondary action, and “Open app” and “Download” as lower-emphasis utility links.

• Replace the hero headline and subheadline with the supplied rewrite.
• Add “From issue to draft PR—with your team in control.” above the hero demonstration.
• Replace the four feature headings with the outcome-led headings above.
• Move one existing, attributed customer quotation directly beneath the hero.
• Replace the closing headline and supporting copy while keeping “Get started” as the primary action.

• Visual hierarchy scores 7.1/10. Give the headline, explanatory subheadline, and primary action clear priority over the dense issue demonstration; present the demonstration as supporting evidence with a short outcome caption.
• Design consistency scores 7.3/10. With 10 text sizes and nine corner-radius values, standardize the marketing sections around four text roles—hero, section heading, body, and caption—and three radius roles for controls, cards, and large containers. Keep the embedded product UI faithful to the app.
• Responsiveness scores 7.7/10, with extensive responsive styling already present. Check the hero at 375px and 768px: keep the headline, explanation, and primary action ahead of the demo, and ensure the delegation-to-draft-PR sequence remains understandable without horizontal scrolling.
• Polish scores 7.7/10, and hover and focus treatments are already present. Preserve those states; add meaningful alternative text to informative product images and empty alternative text to decorative ones. Only 29% of images currently have alternative text.

• Your CTA experience scores 9.1/10. Keep the straightforward paths for new visitors, sales conversations, and existing users; do not add an unnecessary qualification step.
• The product example shows a specific workflow: Slack creates an issue, triage adds labels, a teammate delegates work, and an agent produces a draft PR. Keep that concrete evidence.
• The feature paragraphs already explain useful jobs, including routing customer feedback, aligning roadmaps, and delegating issues. Bring those benefits into the headings rather than rewriting everything.