grammarly.com landing page review

“Think big. We’ll take care of the details.” could describe almost any productivity product. Headline clarity scores 4.7/10, and because the headline carries 35% of the conversion assessment, making the writing benefit explicit is your highest-priority fix.

1. 1High impactHero headline and subheadline

   The headline sells a feeling before it explains the product. The supporting sentence adds “AI partner” and “impossible to ignore,” but leaves practical benefits less explicit than they could be.

   New visitors have to infer what Grammarly does. Headline clarity is only 4.7/10; this is a bigger conversion weakness than your CTA or page structure.

   Now

   “Think big. We’ll take care of the details.” / “Work with an AI partner that helps turn your thoughts into writing that’s clear, credible, and impossible to ignore.”

   Change to

   Headline: “Your voice. Clearer writing.” Subheadline: “Write clearly, fix mistakes, and find the right tone with Grammarly—your AI writing partner across apps and websites. Start free.”

2. 2High impactSocial proof

   The page contains 16 logo images, but no customer quotes or quantified customer outcomes. Logos alone do not explain what someone gains from using Grammarly.

   Social proof scores 5.4/10 and carries 20% of the conversion assessment. Visitors get your promises without a concrete customer experience that backs them up.

   Now

   “Better writing,better results”

   Change to

   Immediately below the hero, add one static proof block headed “Better writing. In their words.” Include a permissioned, verbatim customer quote describing a specific improvement to an email, document, or other everyday writing task, followed by their name and relevant role. Keep the existing logo strip, but do not substitute it for the quote or publish placeholder praise.

3. 3Medium impactPrimary CTA

   “Sign up It’s free” emphasizes creating an account rather than getting writing help. The Google alternative is useful, but the two labels could communicate the choice more cleanly.

   CTA friction scores 7.2/10, so this is a refinement rather than a broken conversion path. A benefit-oriented primary label gives visitors a clearer reason to take the account-creation step.

   Now

   “Sign up It’s free” / “Sign up with Google”

   Change to

   Use “Get Grammarly free” for the primary button and “Continue with Google” for the alternative. Keep both signup paths and the existing terms and privacy disclosure.

4. 4Medium impactFeature order

   The feature sequence leads with paragraph rewrites and places proofreading third, while “Humanizer agent” and “AI Detector agent” introduce a second, more specialized use case.

   The page already scores 9.8/10 for scannability. The opportunity is not shorter copy; it is putting the most immediately understandable writing benefits first so visitors recognize their own needs.

   Now

   “Paragraph rewritesImprove clarity and flow with one click.” / “Tone suggestionsAdapt your message for the context.” / “ProofreadingRefine grammar, structure, clarity, and more.” / “Humanizer agentGive your writing personality.” / “AI Detector agentSpot AI-generated text and areas to revise.”

   Change to

   Order the first three feature cards as: “Proofreading — Catch mistakes and improve clarity.” “Tone suggestions — Find the right tone for your message.” “Paragraph rewrites — Improve clarity and flow with one click.” Place Humanizer agent and AI Detector agent afterward under “More ways to refine your writing.” Preserve plan-specific availability labels.

5. 5Medium impactPlan comparison

   The plan lineup names Free, Pro, and Enterprise, but the Enterprise benefits refer to Plus.

   An unexplained plan name makes visitors question what Enterprise includes and whether the comparison is current. That uncertainty is unnecessary at the point where they are deciding what to buy.

   Now

   “Everything in Plus, and more”

   Change to

   Remove the reference to Plus. If Enterprise includes every Pro feature, use “Everything in Pro, and more.” If it does not, replace the inherited-plan statement with an explicit list of included features verified against the current Enterprise offering.

6. 6Low impactHero CTA hierarchy

   The opening area offers free signup paths alongside “Request a demo,” introducing a sales-led choice into a primarily consumer signup journey.

   Most individual visitors should be able to choose the free route without evaluating an enterprise sales path. Your CTA is already present and usable; the goal is to reduce competing emphasis, not remove useful navigation.

   Now

   “Sign up It’s free” / “Sign up with Google” / “Request a demo”

   Change to

   Make “Get Grammarly free” the only high-emphasis hero action, with “Continue with Google” as its signup alternative. Keep “Request a demo” as a lower-emphasis navigation link and within the Enterprise section rather than a peer to the hero signup buttons.

• Replace the hero headline with “Your voice. Clearer writing.” and paste in the rewritten subheadline.
• Rename the primary signup button “Get Grammarly free” and the Google option “Continue with Google.”
• Verify Enterprise inheritance and remove the outdated “Everything in Plus, and more” line.
• Reorder the existing feature cards so Proofreading, Tone suggestions, and Paragraph rewrites come first.
• Reduce the emphasis of “Request a demo” wherever it competes directly with the hero’s free signup actions.

• Do not rebuild the page: modernity and polish both score 9.8/10, and visual hierarchy scores 8.6/10. Preserve the responsive grid/flex layouts and existing hover and keyboard-focus states while changing the hero message and CTA emphasis.
• Consistency is the weaker design area at 6.3/10. Audit the five main font entries, 61 font sizes, and 79 border-radius values; consolidate the hero, feature cards, pricing cards, and buttons onto a small, shared set of type and component styles. Those counts suggest an audit opportunity, not proof that every variation is visible.
• Responsiveness scores 7.7/10 despite extensive responsive styling. Check the rewritten hero and pricing comparison at 320, 375, and 768 pixels: keep signup labels unbroken, stack signup choices when needed, and ensure each price remains attached to its plan name and billing details.

• You offer a free signup and a Google signup option immediately. Keep that direct account-creation path rather than adding an unnecessary intermediate step.
• The short feature descriptions and compact plan benefits make the page easy to scan, reflected in the 9.8/10 scannability score. You do not need more paragraphs.
• “Keep your voice, make it clear” is a strong, specific promise. Preserve that idea and elevate it into the opening message.